The scenario addressed by this European Standard is one where the cardholder operates the card accepting equipment (e.g. a cash dispenser, ticket machine, vending machine, mass transportation). It is assumed that the card is a card conforming to ISO/IEC 7810. Increasing use is being made of machine readable plastic cards. However, some potential user groups such as people who are elderly, disabled, blind or visually impaired could have difficulty in using existing card layouts to distinguish between cards with different functions such as a bank, telephone, pre-payment or social security card. This standard addresses the needs of users who have difficulty reading non-embossed information on plastic cards, including persons with special needs, for example older people, minors, disabled people, visually impaired people, those with learning difficulties, first time users, and those not conversant with the local language.